The biggest thing for me has been trying to decide how to advertise and publish it. As an indie author advertising is my responsibility, as is choosing what to publish under which pen-name. The idea of crossing into more romance and less erotic is a exciting, but daunting, do I put a new pen-name on it like J.D. Robb (mystery) and Nora Roberts (romance), or do I risk the discouragement of my readers loving it and not finding any more pieces like that in my inventory? Or my readers who have been faithful and with me throughout buying it and getting frustrated that its not as raunchy and sex driven as the others?
As this is my business, I am looking at it as any owner would placed with a new and slightly different product. Cost vs. Reward, the idea of expansion vs. stretching myself too thin. In the end I'll need numbers, and setting out with an experiment that costs some in editor fees and covers is a relatively small price to pay to